Tickets & Time: What are the limits?
Anytime a new attraction is installed inside or outside of a facility, questions soon follow. These can be related to marketing, equipment needs, staffing or overall ownership of the product. Any and all questions are expected as it is of course important for owners and operators to be thorough and have everything in place before opening the attraction up to the public. Now, when the attraction is a Sky Trail® or Sky Tykes®, the two main questions that arise from owners are often:
- How much should be charged per ticket?
- Is there a recommended time when it comes to participants on the Sky Trail®?
While these questions do not have complex solutions, their answers largely depend on the facility itself. Is its general location in a high traffic area? How many people come through the doors on average during a day? Are there other attractions for visitors to engage with? The list goes on and on. Let’s start by unpacking these two common inquiries and laying out how owners of Sky Trail® attractions can keep both participants happy and enjoy a nice return on investment.
What is the right price to charge?
This mainly depends on what type of Sky Trail® you currently have in your facility. The ticket price takes into account how many levels the attraction is, its capacity, overall size and any additions it may have incorporated into it such as a QuickFlight free-fall device or Sky Rail™. If you also possess Clip ‘n Climb® climbing walls or an Amaze’n Maze™, the ticket price will increase and provide additional revenue.
Below are RCI’s recommendations for typical ticket prices but it is up to the facility to choose a price within the range provided.
How long should participants be allowed on the attraction?
Like the question above, this answer also involves the size of the attraction. If the Sky Trail® is multiple levels tall, consists of many interactive elements and is in a high traffic area, the facility may want to consider giving participants set times to explore. Giving participants a time of say, 1 hour, allows them to reach the top if they’d like, have fun and give others a chance to try as well. If the Sky Trail® is smaller or is not in a high traffic area, it is recommended that participants not be as limited in their time. Whatever time slot is decided upon for participants, each individual should feel as though they have received their money’s worth. Operators will ultimately need to monitor how long participants are on the attraction so everyone is given a fair experience.
Do what is right for your facility.
At the end of the day, each facility is different! When looking at pricing and participant rules, carefully consider the size of your attractions and other factors mentioned above such as the amount of traffic your location sees in a day. With everything in mind, the decisions can be made easily!