Jenkinson’s New Sky Trail Designed to Capture Millennial Attention
Jenkinson’s Boardwalk is the proud new owner of a Sky Trail® Navigator complete with a 70-foot long Sky Rail™ zip line and 27 elements like swinging beams, rope ladders, cargo nets, bridges and the infamous walk the plank. The 8-pole, 2 level course is sure to catch the attention of passerbys with its bright color scheme of green gone wild, blue island and daisy yellow. Adventure Lookout also features a 6-pole Sky Tykes® ropes course for kids under 4-feet tall.
It is the first new attraction at Jenkinson’s in 3 years and the company hopes it draws in a large millennial audience. The Sky Trail® ropes course attraction provides a unique experience and also promotes the healthy lifestyles that this generation craves. They not only highly value experiences, but they are increasingly spending time and money on them.
“Buying ‘stuff’ is in the past. Our generation wants to spend money on making memories,” states Lori Gunthorp, Ropes Courses, Inc. Marketing Manager. “Our [ropes courses] customers understand this and when they see our bright colored, fun and exciting products, they know their guests are going to love facing their fears. Not only that, the guests are going to document their experience and share it with the world on social media.”
Read more about the Jenkinson’s project in the Asbury Park Press article, “Jenkinson’s builds ropes course for millennials” here.
Watch the installation time lapse video here.
View pictures of the new Sky Trail® here.